Half-Baked Thoughts 🍀🚬
Riddle: What’s a marketer’s favorite Halloween candy?
I’ve been a long-time fan (and follower) of She’s on the Money. They do incredible work empowering women through financial education and their mission to make money conversations accessible to everyone is something I deeply admire.
Their emails are already fantastic especially after their recent brand relaunch (seriously, go check them out if you haven’t yet). So, this isn’t a critique - it’s a creative crush 💗
The original email was beautifully designed and packed with juicy, valuable content. But… it was also long. Really long.
My redesign focused on refining and reformatting the layout - keeping all the good stuff, while improving scannability and flow. The goal: help readers stay engaged without feeling overwhelmed.
TL;DR - What my redesign focused on
1. Human Touch Branding
Warm intro + team photo builds instant trust and highlights key brand pillars.
2. Community-Led Hook
Leads with a relatable question - grabs attention and answers “why should I care?” right away.
3. Podcast Cue Cards
Two-column format breaks scroll fatigue and boosts podcast engagement.
4. Small Biz Spotlight
Celebrates community creators & builds trust and authenticity.
5. Social Flywheel
Showcases Instagram Reels to drive cross-channel engagement.
6. Business Ecosystem
Seamlessly connects all brand pillars - courses, community, and resources.
Deepdive 👇
Human Touch Branding
The email opens with a warm, welcoming tone - featuring a friendly team headshot and clear navigation to key product pillars (podcast, resources, and courses). This instantly establishes brand familiarity and trust while reinforcing She’s on the Money’s multi-channel ecosystem.
Community-Led Hook
Instead of jumping straight into a blog promo, the email starts with a community-driven question that sparks curiosity and conversation. This format directly tackles the “why should I care?” factor - creating a more natural, engaging, and scroll-stopping hook while promoting the blog.
Podcast Cue Cards
The design spotlights two podcast episodes side by side in a cue card layout. This two-column format breaks the traditional vertical scroll, creating a smoother reading experience while nudging subscribers to follow or listen ultimately boosting podcast engagement metrics.
Small Business Spotlight
A dedicated section shines a light on small businesses within the community. It’s a subtle but powerful trust-building element that adds depth to the brand narrative and reinforces community support.
Social Flywheel
Featuring recent Instagram Reels in the same cue card format encourages cross-channel interaction. It not only promotes consistency across platforms but also fuels a “content flywheel” where email drives social engagement, and social brings followers back to the newsletter.
Business Ecosystem Promotion
The closing section ties it all together by spotlighting other business pillars - courses, resources, and community spaces creating a cohesive ecosystem that deepens brand engagement and retention.
So…
No major surgery here - just a little design glow-up for an email that was already doing all the right things. Because when you’ve got great content and great branding, a cleaner format is just the cherry on top. 🍒
Half-Baked Thoughts 🍀🚬
Riddle: What’s a marketer’s favorite Halloween candy?
Answer: Click-or-treats. 🤣
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✨ Until next time…
Sakshi | Co-founder at Koala Lab
Cheers to staying out of spam and in your heart! 🫰🏼