Fractional Growth  ·  Marketing Ops  ·  Newsletter Design

Growth, without the full-time hire. Plus newsletters people actually open.

Delete these from your marketing
we'll fix the CRM next quarter✦who owns this spreadsheet?✦the UTM tags are… somewhere✦just one more tool✦attribution is a vibe✦hope this finds you well✦

Newsletter design - before / after

One email. Two fates.

Same product. Same list. Same Tuesday afternoon. The only difference is the design. Drag the seam and watch a spam-folder regular become the email people actually wait for.

Inbox - primary
FromSakshi · Koala Lab <hello@koalalab.rocks>
SubjectYour welcome email is leaking subscribers (3 fixes)

Hey, you. 👋

Quick teardown inside - two minutes, big difference:

Fix 01Swap the subject line for the one people tap.
Fix 02One CTA. Not five. Make it impossible to miss.
Fix 03Cut the throat-clearing paragraph. All of it.
Read the teardown →
📬 Opened in 4 min · replied147 words
Spam - 1,402 unread
Fromnoreply@yourcompany-mail7.biz
SubjectChecking in - quick question (following up) FWD: RE:

Dear Valued Customer,

I hope this email finds you well. I just wanted to circle back and touch base regarding our previous correspondence about potential synergies between our respective organizations going forward.

Per my last email, I wanted to gently remind you that our limited-time offer is ending soon. ACT NOW!!! BUY TODAY!!!

To unsubscribe, print this form, sign it in blue ink, and mail it to our office between 2–3pm on alternate Wednesdays.

🚩 Spam likelihood: 87%612 words

Fresh from the lab

An inbox worth opening.

Playbooks, teardowns and experiments from real client work. The things we'd tell you over coffee. Here's what's new.

Services - how we plug in

Three ways we plug in.

Pick one or stack them. Same lab, same no-nonsense approach.

Service · 01

Fractional growth. Senior, part-time.

A senior marketer in your team a few days a month. Strategy, experiments, and the follow-through to ship them.

Service · 02

Marketing ops. Stack, sorted.

CRM, automations, tracking and UTMs set up so data flows on its own and the reports can be trusted.

Service · 03

Newsletter design. Opened, not ignored.

Templates, welcome flows and issues designed to get opened, read and clicked.

New message - no pressure

Let's fix your growth engine.

Tell us where things are stuck. We'll reply within one business day with a straight answer on whether we can help.

New message
ToKoala Lab 🧪 <hello@koalalab.rocks>
From↑ needs a real address
Name↑ required
Subject
↑ tell me a little something

Sent. 🎉

Landed in the lab. You'll hear from us soon!

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