Koala Lab 🧪 · The Email Makeover Series

Fractional growth marketing for B2B tech SaaS

Turn email, CRM, and automation into steady sales growth — senior strategy and hands-on execution, without the overhead of a full-time hire.

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Sound familiar?

You’re spending on marketing but can’t tell which channel actually works

Your CRM is a tangle of duplicate contacts and dead leads

Follow-up is manual, so good leads quietly go cold

It’s rarely a lack of effort. It’s that your tools, data, and follow-up aren’t working as one system.

What we build:

A modern marketing engine that attracts, nurtures, and converts the right B2B SaaS customers:

Reliable tracking so every lead is attributed to its real source

Targeted acquisition across LinkedIn, Search, and high-value content

Automated email journeys with sales-ready alerts, so no lead is forgotten

Retention triggers and simple ROI dashboards that prove what’s working

Senior strategy and hands-on execution — without the cost of a full-time hire.

Fractional Growth Marketing packages

Predictable monthly retainers designed to act as an extension of your existing team.

Monthly retainer

Strategy & Audit Retainer

$1,000/mo +GST

A clear marketing roadmap, CRM/database cleanup, and senior guidance for teams that handle day-to-day execution in-house.

  • In-depth CRM & data audit
  • Tech-stack integration alignment
  • High-level marketing strategy
  • Monthly performance reviews
  • 8 hrs/month + 1 hr emergency support
Monthly retainer

Growth & Execution Retainer

$2,000/mo +GST

Strategy plus hands-on technical execution — we build, launch, and manage your automated marketing campaigns.

  • Everything in Strategy & Audit
  • Automated email workflows
  • Landing-page optimisation
  • Lead tracking setup
  • Ongoing campaign management
  • 16 hrs/month + 2 hrs emergency support

Double the expertise. Zero extra cost.

Partner with Koala Lab and you don’t just hire a standalone growth marketer — you secure a complete, end-to-end marketing infrastructure team for the price of a single fractional retainer:

  • ✔️ Reliable tracking & lead integration
  • ✔️ Marketing & customer acquisition
  • ✔️ Smart follow-up & email automation
  • ✔️ Retention, upgrades & growth reporting
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📈 Ready to scale your sales pipeline?

Tell us where you’re at and we’ll figure out which package fits your current business stage.

Get In Touch
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Just need the newsletter side?

If email design is your priority right now, start with conversion-ready newsletter design.

Explore Newsletter Design

New message — no pressure

Start the conversation

Tell us about your pipeline and we’ll reply with a plan, not a pitch.

New message
ToKoala Lab 🧪 <hello@koalalab.rocks>
From↑ needs a real address
Name↑ required
Subject
↑ tell me a little something

Sent. 🎉

Landed in the lab. You'll get a reply worth opening — usually within two business days.

No spam, no obligation. Just a plan for better emails.