Koala Lab 🧪 · For B2B teams

Your B2B marketing works. It just doesn’t work together.

I build the engine between acquisition and nurture for B2B teams, then make it measurable - senior capacity inside your team, without the cost of a full-time hire.

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Sound familiar?

You have a website, a CRM, GA4, content and an email list - and none of them talk to each other

You’re spending on marketing but can’t say which channel actually drives pipeline

Leads come in, then go quiet, because follow-up depends on someone remembering

Reporting takes days to assemble and still doesn’t answer “what should we do next?”

It’s not a lack of effort. You’ve outgrown scrappy marketing - but you don’t yet have the operations capacity to build what comes next.

One engine, four moving parts

Four projects, each fixing one part of the same B2B engine. Run them in order, or start wherever it hurts most - every one is scoped to stand alone.

  1. DiagnoseMarketing Engine Audit2 weeks · $2,000–3,000
  2. AcquireLead Generation System Build3–4 weeks · $4,000–6,000
  3. NurtureNewsletter & Lifecycle Optimisation3 weeks · $3,000–5,000
  4. MeasureMarketing Analytics Dashboard1–2 weeks · $2,000–3,500
OngoingFractional Marketing Growth & Operations LeadRuns all four as one system, 1–2 days a week · $4,000–7,000/month

What’s in each project

One-off · 2 weeks

Marketing Engine Audit

$2,000–3,000 AUD

You know something’s off, but not what. Two weeks to a clear diagnosis and a 90-day plan.

  • Funnel and website journey audit
  • Email, lifecycle and CRM review
  • Analytics and content ecosystem check
  • 90-day growth roadmap you can act on
One-off · 3–4 weeks

Lead Generation System Build

$4,000–6,000 AUD

Leads arrive, but unpredictably. This builds the repeatable path from first click to sales-ready.

  • Lead magnet strategy and landing page journey
  • Forms, routing and lead scoring wired into your CRM
  • CRM flow and clean handover to sales
  • A first-touch follow-up that hands off to nurture
  • Content repurposing plan to keep it fed
One-off · 3 weeks

Newsletter & Lifecycle Optimisation

$3,000–5,000 AUD

Your list and your closed-won pipeline barely touch. This connects them.

  • Welcome journey built end to end
  • Segmentation that reflects how B2B buying groups actually behave
  • Nurture tracks that run past first touch
  • Newsletter strategy and redesign
  • Automation recommendations, prioritised
One-off · 1–2 weeks

Marketing Analytics Dashboard

$2,000–3,500 AUD

You have data. You don’t have answers. This turns GA4 and your CRM into decisions.

  • KPI framework tied to pipeline, not vanity metrics
  • GA4 review and clean-up
  • One Looker Studio dashboard covering the whole funnel
  • A reporting process the team can actually keep up

The ongoing option

When the fix isn’t one project.

Ongoing · 1–2 days/week

Fractional Marketing Growth & Operations Lead

$4,000–7,000 AUD/month

Senior marketing capacity inside your team - someone who owns the engine so your marketing lead can own the strategy.

  • Marketing strategy and customer journey optimisation
  • Lifecycle and email strategy
  • CRM improvements and process design
  • Campaign planning and KPI reviews
  • Reporting that leadership actually reads
  • 1–2 days per week, ongoing

Now’s a good time if you’ve just…

Raised funding, and now need a growth engine to match

Hired a new marketing lead who needs infrastructure fast

Started hiring marketing ops, lifecycle or CRM roles

Migrated CRM, or implemented HubSpot

New message - no pressure

Start the conversation

Tell me where your marketing engine is leaking and I’ll reply with a plan, not a pitch.

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